Best Practices For SEO – Link Building

On the subject of link building — we consider links vital to long-term natural search engine optimisation and ranking. The objective is this: if you get a site to link to you, then you gain PageRank popularity points. If that site has a lot of quality sites linking to it and it links to you, you get a lot more points, but if that site has few quality sites linking to it, you get only a few points.

As such, for SEO ranking purposes a link from a major site in your industry with a high PageRank would be worth a lot, provided that both had content similar to yours. In essence, if enough quality sites link to you, then your site becomes a quality site by association. So you want the best sites, not the most, to link to you. Likewise, if you link to other quality sites, then your site is assumed to be a quality site by association.

However, the sites must be covering the same topics as your linking page in both directions. All other links are of minimal importance (or in the case of spam, they may be ignored or even penalised). And do not bother to buy hundreds of URLs and cross-link them or buy into an advertising network. The search engines can identify them and filter them out faster than you can perform submission on these pages. At best, they are short-lived and rarely have a long-term SEO benefit.

Marcom Media Ltd. have a team of 25 people dedicated to link building. We charge on a strictly performance based model where we charge on the basis of PER link secured for the client’s website. Prices are as follows:

50 links in the combination of PR1, 2, 3 and 4 will costs €550.00
100 links in the combination of PR1, 2, 3 and 4 will costs €900.00
200 links in the combination of PR1, 2, 3 and 4 will costs €1600.00

For more information, email sales@marcommedia.ie

One Response to “Best Practices For SEO – Link Building”

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