LSI keywords is a strategy we are currently using to get high search engine rankings for our client’s business websites. The future of search engine traffic will heavily depend on LSI. LSI keywords is growing increasingly important in the keyword research process because major search engines such as Google are constantly updating their methods to find the most relevant and unique content in relation to the search query. This is where LSI keywords outperform a more traditional SEO approach.

The idea behind latent semantic indexing is to help people find more relevant content based on their search query.

Most major search engines today are relying heavily on this LSI keyword content to give the consumer the best search results available.

Whenever you are writing content for your business website , optimisation of your content is key. Using good keyword research and providing an enjoyable and easy to understand reading experience is priceless.

In closing , “latent semantic indexing” is quickly becoming the best and most profitable way to structure any new business website and its content. To get further information on LSI keyword strategy and the benefits to your business website, email sales@marcommedia.ie

On the subject of link building — we consider links vital to long-term natural search engine optimisation and ranking. The objective is this: if you get a site to link to you, then you gain PageRank popularity points. If that site has a lot of quality sites linking to it and it links to you, you get a lot more points, but if that site has few quality sites linking to it, you get only a few points.

As such, for SEO ranking purposes a link from a major site in your industry with a high PageRank would be worth a lot, provided that both had content similar to yours. In essence, if enough quality sites link to you, then your site becomes a quality site by association. So you want the best sites, not the most, to link to you. Likewise, if you link to other quality sites, then your site is assumed to be a quality site by association.

However, the sites must be covering the same topics as your linking page in both directions. All other links are of minimal importance (or in the case of spam, they may be ignored or even penalised). And do not bother to buy hundreds of URLs and cross-link them or buy into an advertising network. The search engines can identify them and filter them out faster than you can perform submission on these pages. At best, they are short-lived and rarely have a long-term SEO benefit.

Marcom Media Ltd. have a team of 25 people dedicated to link building. We charge on a strictly performance based model where we charge on the basis of PER link secured for the client’s website. Prices are as follows:

50 links in the combination of PR1, 2, 3 and 4 will costs €550.00
100 links in the combination of PR1, 2, 3 and 4 will costs €900.00
200 links in the combination of PR1, 2, 3 and 4 will costs €1600.00

For more information, email sales@marcommedia.ie

The online video market is slated to reach more than €13.5 billion by 2012, with millions of your potential customers tuning in. This explosive growth means an extraordinary opportunity to effectively measure your audience engagement—including fast-forwards, rewinds, abandonments and identifying your most attentive audience segments. If you are deploying video or are considering it for your website or online marketing, we can help. Learn how easy video optimisation can be, and deliver what your customers really want. We will highlight the key fundamentals in measuring and optimising video, such as:

1. How to identify the best performing content
2. What engages visitors, and what doesn’t
3. Which video milestones are tied to conversion success

Email sales@marcommedia.ie

You may have noticed that recently Google and other major search engines have started to include more news, video, images and even blog posts on thier SERP’s. This is because to search engines now strive to provide ‘blended’ search results. Right now more than ever, search engines tend to give images preferential treatment, providing they are in line with the search query – so in steps, SEO optimised images. Optimising your images in coordination with your page content boosts search engine rankings for both – kind of like a ’search engine symbiotic relationship’ if you will.

We have put together a list of do’s and dont’s for SEO image optimisation which is available by emailing sales@marcommedia.ie

Welcome to the new Marcom Media Ltd. blog – this blog will become a valuable resource for all things related to internet marketing. You can leave feedback through the comments section below.