Over 80% Of Purchase Decisions Are Made In-Store
Music has the ability to evoke powerful emotions in the listener
Retail Radio gives you control over your in-store music and messaging, so you can direct customers to specific products and services that maximise your sales.
Retail Radio from Marcom Media gives you:
- Your own customised radio station.
- Music that your customers will love (they'll stay in the store longer and spend more!).
- Your own messaging between songs (advertising, information, events promotion, etc.).
- A professional sound, featuring big-name recording artists (your station will sound like a top-rated commercial radio station!).
- Customer-friendly music programming chosen by research.
- Easy-to-use cloud-based tools for managing your music and messaging.
- Flexible messaging that can be sent to as many of your locations as needed instantly.
- Easy installation (no dishes, antennas, or hardware requirements).
- Nationwide capablity and service.
- PPI licensed music only, so you never have to worry about fines for copyright infringement.
- All output is logged and sent to PPI/IMRO for complete compliance.
- Proof of performance (to create vendor and third-party subsidy opportunities).
- Top-notch customer service 24/7.
More than 80 percent of purchase decisions are made when shoppers are in the store. Research by A.C. Nielsen shows that during a store visit, 95 percent of shoppers will buy something in addition to what they intended to purchase. Retail Radio makes shopping more enjoyable for your customers while giving you the opportunity for optimum messaging before, during, and after point-of-purchase.