Driving highly effective and targeted search engine traffic is not a singular investment. To maximise results, your Search Engine Marketing (SEM) must be actively managed by a team of seasoned experts. Marcom Media Ltd's monthly SEM management is a comprehensive yet cost effective set of services that assures your search engine marketing is maintained at optimal levels.
Search engine marketing is highly dynamic:
- Search engine algorithms are constantly changing, which can drastically affect your sites rankings.
- New search terms emerge and existing phrases shift in popularity.
- Sponsored pay-per-click (PPC) and free organic listings must be continually re-balanced to maximise ROI.
- New link partners must be evaluated and organised, existing link partners must be periodically verified.
Let us worry about your SEM details. Marcom Media Ltd's unique monthly SEM management services continually optimises your search engine marketing to:
- Protect your existing SEM investment
- Enhance search engine rankings
- Improve keyword targeting
- Control PPC costs
- Identify new opportunities
Standard Monthly SEM Management Services
Positioning Reports
Each month we will generate reports to tell you where you are positioned for each targeted keyword in all the major search engines.
Metrics Analysis
We will analyse your search engine traffic by keyword, engine and type to identity any opportunities for strategic adjustments. The goals are to:
- Rank the conversion rate of each keyword to maintain focus on the best phrases.
- Adjust PPC vs. organic strategy around changes in PPC bidding and organic rankings.
Keyword Review
Your target keywords will be checked for shifts in popularity, bid prices, and competitiveness to identity adjustments that need to be made in your phrase targeting. Checks will also be conducted for new keyword possibilities related to your existing keyword sets.
Page Optimisation Audits
Pages that are not ranking well will be re-optimised to improve organic placement.
Optional SEM Management Services
Pay Per Click Management
Analysis of keyword value scores from the metrics analysis, organic and PPC keyword ranking from the positioning reports, and keyword popularity trends from the Keyword Review will be used to add and remove PPC keywords and adjust maximum bid prices to assure positive ROI. Pay Per Click engine stats will also be checked against internal metrics to detect and report any suspected click fraud.
Backlink Management
A report will be generated providing the status of all purchased and traded backlinks. We will filter all new link requests and if acceptable add them to the resource pages. We will also verify that all linking partners are currently active, send notices to inactive links and remove links to those that are permanently inactive.
Pricing
Pricing will vary according to the complexity of a site's SEM campaigns. The pricing below can be used as a guideline for typical websites. A minimum of 6 months of service is typically required before the contract can revert to month-to-month service.
Standard Pay Per Click Management
15% of total monthly spend + €1,500 initial set-up fee (one engine), each additional engine is €500. (Price reflects management only. Fees for clicks charged by the Pay Per Click engines will be invoiced separately according to client's set budget.)
Additional Services
The SEM Management service is designed to be an affordable way for websites to maintain top rankings. Additional services may be purchased to augment SEM management packages:
- Link Building
- Landing Page Creation
- Keyword Analysis for new products and services
