Website Conversion Optimisation (WCO) |
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Why is WCO right for my business?
Top 2 reasons for abandoning an online Shopping Cart: high shipping charges and wanting to comparison shop.At Marcom Media Ltd., our job isn’t over once traffic is delivered to your website. Unless we can help you convert browsers to buyers, your return on investment (ROI) from search engine marketing (SEM) will not be fully maximised. Our Website Conversion Optimisation (WCO) offering is designed to continually test and improve all the various factors that stand between visitors to your site and the action you want them to take. Best of all, any enhancements we identify will improve the performance of your website across all visitors – SEM, Direct, Referral, etc.
When it comes to creating wireframes for our test landing pages, our strategy is rooted in Consumer Behavior Analysis (CBA). We assess the motivation of the visitor, value proposition of the brand and conversion probability of the audience intent and brand content. We create multiple variations of test pages that isolate headlines, body copy, images, and calls-to-action.
Once we have implemented tracking codes, we launch and monitor the landing page test. We gather and analyse results to ensure data confidence before determining the winning page combination and roll out the findings as appropriate.
Our WCO offering also includes the analysis of application and shopping cart processes. We examine bottleneck points and create test scenarios to determine the shortest and most effective path to conversion.
To learn more about what we can do for your business, request a call back above or click the get started button below.
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